During her academic studies and through research work, she has gained experience designing and managing research projects. In addition to her qualitative expertise both online and offline – ethnographic fieldwork, conducting semi-structured interviews, and surveys – she has some experience in quantitative, mixed, and digital methods. 

Through these methods, she has examined the data collected through thematic analysis, statistics or a combination to adequately communicate the information and apply these findings into actionable change. Naomi has held roles that have included both primary and secondary research. This has involved end-to-end research for clients of all sizes in different sectors including law firms, engineering companies, non-for-profits, disability service providers and creative agencies. 

Over the course of each project, she has conducted workshops with clients to understand what they wanted to know and how she could help them achieve their goals. Maintaining individualised research approaches and questions that were appropriate for each company, Naomi conducts interviews, transcribes and undertakes analysis. The dissemination of findings are prepared for different parties involved (developers, stakeholders, consumers, and other audiences) through reports and presentations. 

Findings were then used to provide understanding of the market, the company’s position in the sector, consumer needs/wants, and employee insights. As such, the discoveries were adapted into practical alterations to company policies, practices, branding, marketing, services, and in the development of new products. 

Some projects have also included background research and cataloguing.

During her academic career evolved into my professional one, it became clear that her passion to understand, help, and provide a voice for people was a priority. Appreciating the importance of writing and creating content differently depending on the platform, not only does Naomi have experience with writing in creative settings, but academic, corporate, and professional capacities.

With most of Naomi's research, professional and personal interests residing in the digital realm, and by writing for various capacities, she is confident and experienced in building stories where authenticity, relatability, and clarity are showcased. Through her previous roles, Naomi has been responsible for creating content for print and digital. These include websites and social media (graphic design, moderation, and marketing strategies), annual reports, project pitches, media releases, eDMs, blogs, articles, newsletters, advertisements, promotional flyers, brochures, summaries, general copy-editing, and website maintenance (including Craft 3 CMS; CSS editing; WordPress; Mintox).